Murdoch vs. Google

by E.D. Kain

Rupert Murdoch, media mogul extrordinaire, has decided that links coming from the search engine monolith Google are parasitic and should be banned outright.  Yes – what most of us online strive for – links from everywhere and especially Google – Murdoch has decided actually hurts his business model.  This really, really confuses the hell out of me.

I was always under the impression that links pointing people to your content improved the visibility of that content – paywall or no.  I guess, one way or another, this move will be a great experiment for the online news model.

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Tags | google, News Corporation, Rupert Murdoch, Rupert Murdock, search, search engines, Tools, Web search engine

2 comments

1 Katherine { 11.09.09 at 11:21 am }

I see Google winning this one. They’re a well-liked as a giant, highly powerful company can be. Murdoch…isn’t.

2 JosephFM { 11.09.09 at 10:46 pm }

I think I understand what he’s getting at: he’s a control freak who doesn’t like anyone else making money off of his corp’s IP, even if it’s only by showing ads next to links to it.